February 15, 2023
The State of Car Subscription
Car Subscription Services: Can it be Simultaneously Flexible and Affordable?
Promises VS Reality
In the last few years, consumers' preferences and perceptions are changing. While in the past consumers valued owning products, today many of them, especially young generations, choose to consume products in alternative methods. As part of this trend, a new model of car ownership was introduced to consumers, the car subscription model.
This report aims to explain what a car subscription is, what the model was supposed to promise consumers, and whether it really catches on. In addition, we will share some insights on the market after several years of activity and try to understand if car subscription is the future of mobility or just a new and updated version for the leading programs we already know.
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Car Subscription Services: Can it be Simultaneously Flexible and Affordable?
Promises VS Reality
In the last few years, consumers' preferences and perceptions are changing. While in the past consumers valued owning products, today many of them, especially young generations, choose to consume products in alternative methods. As part of this trend, a new model of car ownership was introduced to consumers, the car subscription model.
This report aims to explain what a car subscription is, what the model was supposed to promise consumers, and whether it really catches on. In addition, we will share some insights on the market after several years of activity and try to understand if car subscription is the future of mobility or just a new and updated version for the leading programs we already know.
