Moodify
Founded in 2017, Moodify develops technology and solutions for the digitization of scent design and communication. Moodify transforms the way scents are made to make better, more effective, sustainable consumer products, by making the design and manufacturing faster, scalable, accurate, cost-effective, and compliant. Moodify’s unique scent formulation software is based on more than a decade of academic research at the Weizman Olfactory Research Group with cutting-edge industry knowledge in computer science, material science, and fragrance design
The problem
Scent has yet to be utilized in the digital sense, serving as untapped potential for aiding in issues such as: driver alertness, stress, aggressiveness, unpleasant scents, and overall driver safety and wellbeing.
Company's solution
Moodify develops solutions for the digitization of scent design and communication. Our vision is to transform scent to become as easy to control and distribute as video and audio so that scent products will be available for consumers everywhere and in affordable prices. To fulfill its vision, Moodify is not only developing a full stack of algorithmic language to mathematically express and efficiently reconstruct scent in a consumer device; but also establishing the protocol and software standard for digital scent communication.
Funding status
$21M
Number of employees
22
Worth mentioning
Moodify's team is made up of several PhDs in the fields of psychophysics, bioinformatics, AI, materials engineering, chemistry & perfumery; and seasoned executives in software and consumer goods. The company is actively engaged with world-leading corporates as its customers and partners, such as P&G, Philip Morris, and LG Electronics. Moodify is backed by top-tier investors such as Toyota Ventures, LG Electronics, Philip Morris International, OurCrowd, and Japan Israel High Tech Ventures
